Brand Style Guide

Logo

On dark background PNG

On dark background SVG

On light background PNG

On light background SVG

Backgrounds

Overlay on dark background

Overlay on light background

Icons

On dark background

On light background

Colors

Dark
#0D1943
13,25,67

Darker
#081133
8,17,51

Mid
#0D1943
13,25,67

Light
#FFFFFF
255,255,255

Highlight
#FF6F00
255,111.0

Fonts

Headings

Paragraph

Poppins

Weight: 500
Style: Normal

Open Sans

Weight: 400
Style: Normal

Underlines

For emphasis, underline words like this.

This should only be done in headings and not in regular body text. This should not be done for links. Links should use normal underline conventions.

Lists

Unordered lists should:

  • Have an alpha symbol to the left (not a Unicode symbol, but rather an image).

  • The alpha symbol should be the highlight colour.

  • The alpha symbol should only be used for:

    • First-level list items. Not second-level items

    • Second-level items should be solid circles.

  • Here is the SVG used for the bullet point:

Ordered lists should:

  1. Have the number in the highlight colour.

  2. Have no period (.) after each number.

  3. Use a leading zero.

    1. The second level should be like this.

    2. That is, with capital letters.

      1. The third level should be like this.

      2. This is, with lowercase letters.